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AT&T wanted something different for March Madness, so we left the bracket building up to the real experts. Six-year-olds.

What it became was a non-scripted series of videos served up to visitors based on the match-ups and upcoming games. It later grew into AT&T’s “It’s Not Complicated” campaign.

Agency: BBDO New York

AT&T – Brackets By 6-Year-Olds
Att vid